What makes a good Law Firm website? Good layout and rich content play an important role in a website. But, more importantly, the website must produce the desired results. It must create organic traffic and also be able to convert that traffic. A good website presents the correct picture of the company. It informs visitors about your services and reassures potential clients that you are the proper organization to work with. It motivates people to contact you to see how you can assist them.
A high-quality legal website can function as a multi-faceted commercial tool for your company. It can be one of your finest sources of fresh leads and phone calls, as well as an automated appointment booking system, the ability for clients to pay invoices online, and the acquisition of reviews and testimonials. However, while your site can accomplish any of these things, not all law firm websites will achieve the same goals. In this article, we’ll go over recommendations and best practices for nearly every law firm’s website and how to create a lawyer’s website that will land clients.
5 Keys for Attorney Websites to Get More Clients
We’ll list the top five key elements legal websites must-have to generate new leads and establish themselves in today’s digital environment. If these five are combined with the appropriate goals for your law firm website, your website will generate outstanding results if done correctly.
1. A Great User Experience on Website
User experience is a word in web design that combines your website’s speed, usability, and information clarity. Your website must be extremely user-friendly and easy to use. Don’t expect site visitors to figure out that clicking “Insights” will take them to your blog postings. The language you employ is referred to as clarity. Use ordinary language rather than jargon. Understanding your customer’s language versus legal speech. To put it another way, customers seeking a service provider, such as an attorney, will decide whom they want to hire two-thirds of the way before phoning anybody.
Finally, the most obvious factor is speed. Visitors will leave your website if it takes a long time to load. Remember, Google is monitoring as well—if too many users leave your site due to bad loading speed, your website’s Google rating will suffer.
2. Competitive Design For Law Firm Website
A “good enough” website design is engaging, clear, and professional… isn’t it? For a legal company website, simply looking good isn’t enough. Most lawyer website designs can look the same, using the same templates over and over—just change the logos and colors. As a result, if you merely want your website to
seem “good,” it will look like everyone else’s. Your website design must be competitive and distinctive, remember this is going to be the first impression of your law firm that most of your clients, even referrals will see when searching for a lawyer.
3. Social Proof
In some manner, you must demonstrate competence in the areas of law where you practice the most (or want to practice more). Client reviews, video testimonials, case studies, press releases are some of the most effective techniques to demonstrate competence and authority in the industry. Give your client the satisfaction of knowing they will be in good hands.
4. FAQ Page
An FAQ Page or FAQ sections throughout your website are a great way to garner additional SEO points and assist in driving traffic to your website. Answer all typical inquiries from potential clients, and keep that list expanding. Your prospective clients will first look for answers to their queries (discovery phase), then for a law practice that can assist them in resolving their legal issues (decision phase).
Leverage your home page and practice area pages to rank high in google searches so you get high quality clients through your website. This will ensure that your website will actually receive traffic from potential clients that are actively seeking your services, right now! Having a fully optimized website with proper keyword planning is essential to driving client searches towards your website, instead of the competition.
How To Create a Lawyer Website
Creating a website from scratch may seem difficult, but it may be the best option if you’re just starting out. Are you interested in learning how to create a website for your legal firm? Or What Makes a Good Law Firm Website? We have your back. Every detail is discussed in this article.
Things You Need On Your Law Website
Although what you want may vary based on your profession, every lawyer requires specific website pages, features, and capabilities. Some of these requirements are connected to compliance, while others are required for attracting and converting new clients via your website.
All attorneys and law firms must disclose their contact information in any communication regarding their legal services, according to ABA Model Rule 7.2. This rule also applies to attorney websites. In general, contact information should be put in the website’s footer.
Contact forms enable website visitors to provide contact information and an inquiry. Contact forms boost engagement and lead conversion rates.
A website disclaimer for attorneys notifies visitors that the website’s contents are for informational purposes only.
Most Google searches are now conducted on mobile devices rather than desktop computers. Because mobile-friendliness has become so significant, Google considers a website’s mobile-friendliness when calculating Google ranks. Therefore, if you want to boost the amount of visitors to your website, make sure the theme you chose is mobile-friendly.
Cookies notifications notify website visitors that your site stores information in cookies. Notices will also allow users to offer consent and select which sorts of cookies your website can collect.
Blogs are unique sections that allow you to create and publish articles on your website. Blogs are essential components of long-term legal marketing and search engine optimization (SEO) strategy.
Estimating Your Budget
Building a website on your own will be far less expensive, but there will still be fees. Consider the following expenditures when you plan your website’s construction:
● the ownership of your website’s domain
● SSL certificate
● access to your website builder
● theme or template for a website
● SEO marketing tools
● plug-ins or integrated programs
Choose a Web Hosting Service and Website Builder.
A server is required for a website to exist on the internet. A server is a software program that takes requests from browsers and sends the browser a copy of the website. Because most people do not have a server, they need a service known as web hosting. In exchange for a monthly or yearly payment, a web hosting service lets the person who created the website to host it on the host’s server. Paying for your “place” on a server is sometimes equated to renting a piece of real estate…virtual real estate, that is. Bluehost, GoDaddy, and WP Engine are examples of popular web hosting providers. We highly recommend using Siteground Hosting to highly optimize fast loading times, and resolve typical hosting issues that google bots will be reporting negatively, and SSL certificates are included.
Make Sure Your Website is Mobile-Friendly
As previously said in this article, ensure that your website is mobile-friendly. Mobile-friendly websites are those that respond to the screen size of a smartphone. You may use Google’s mobile-friendly test to see how mobile-friendly your website is.
Track Your Website’s Progress
After you’ve launched your website, you’ll want to monitor its performance. Website performance includes, among other things, monitoring how quickly your website loads, the health of your website, how many visits you get each month, how long they remain on your website, and if they engage with your content.
There are several methods for tracking website performance. To begin, you may track your website’s traffic and user activity using Google Analytics, either by installing software or by connecting Google Analytics with a website builder’s app or plug-in.
How Much are Attorney Websites?
Pre-existing websites that have been customized to meet your legal practice are referred to as templates, themes, or ready-to-go designs. These templates are available pre-installed with a variety of design applications and web providers. Other design firms have already generated a standard design and are selling it at a discounted price. If you have a restricted budget, template designs are an excellent option. A template design may usually be obtained for free or for a few hundred dollars. A web designer can then alter the template for an additional price ranging from $500 to several thousand dollars, depending on the extent of alteration.
Overall, the cost of a template design for a competent law office website is generally in the $1,000 to $10,000 area. It’s an excellent starting point for a single attorney who wants to branch out from a larger company or for an attorney who wants to build their own business from the bottom up. “Ready to go” designs are also suitable for small law companies with only a few attorneys.
Overall, template or theme websites are ideal for launching your law practice. They can also be used effectively by small and medium-sized businesses. When a company has a large enough attorney base, they usually desire more customization than a template can provide, thus it is easier to go bespoke.
Sage Marketing Solutions offers an all in one solution for law firms called WebOrganic™ Websites for Lawyers
. This package takes care of everything described in this article, and more including an in depth SEO implementation strategy. The results of WebOrganic™ Websites speak for themselves: high conversion rates, increase in client intake, and an increase in gross sales. Schedule a free Website and SEO Strategy session
to learn more about your website, where it stands, and how it can be improved using our proven strategy.