Revealed…5 Stunning Reasons Why Your Web Designer is Causing More HARM Than Good to Your Law Firm.
Is this how it all started?… “Do you know a Web Designer?”
“Yeah!” Responded one of your friends, “my buddy Dave builds websites…”
“Great, I really need one for my law firm, can I have his number?” ….”Yep”
HARM #1 – My Friends Amateur Web “Designer”
This one I see Majority of the Time…
I guess having something is better than nothing…but just curb your expectations and eventually accept that this was not the best choice.
Amateur website designer translates to amateur lawyer to your potential clients.
Is this the 1st impression you want to deliver to your potential clients over and over?
You hired this person, you looked at their website examples, you knew they were building you an amateur site at a discount.
You thought it doesn’t matter, “I will start seeing ROI and everyone will come parading towards my website…”
What was your biggest mistake?
Keep reading….I’ll get to the point….
When you’re in the legal profession, every little detail matters. A stitch out of place, a comma wrongly positioned, or a slight misinterpretation of the law could mean the difference between winning or losing a case.
You see, in your line of business, precision, expertise, and professionalism are more than just buzzwords; they’re the lifeblood of your practice.
Now, tell me, why should it be any different when it comes to your law firm’s website?
Furthermore, chances are Search Engine Optimization will not be created thus leaving your website in the vast abyss of the internet where noone can even see it.
HARM #2 – Using Website Builders Makes Me Cry
HARM #3 – No Content – No SEO – No Clients
Whoa, stop the presses!
You’ve built a website for your law firm? That’s great. But tell me, what’s the end game here?
Your digital action plan, as it stands, seems to be as follows: Create a website, let it tumble into the obscure corners of the internet, allow it to gather dust while uninvited hackers pick its locks, and endure an incessant stream of spammy emails from SEO ‘gnomes’ hailing from every corner of the world.
They’re all telling you the same thing: your SEO sucks and only they have the magic potion to fix it. Sound about right?
But here’s the real deal: Building a website without a strategic plan is akin to constructing a skyscraper without a blueprint. It’s just a stack of bricks that will crumble under the slightest pressure.
What you need is a clear, concise, and well-articulated plan: Formulate a Keyword Strategy > Develop SEO Optimized Content that leverages your Focus Keywords > Rank High on Google Search Results using your Content that’s not only engaging but is purposeful and direct > Attract Clients that NEED YOU, find you, and in turn, enable you to serve them and excel in your profession.
This is where content truly shows its power. It’s not just the king of the digital realm, it’s the entire kingdom! It is the ultimate catalyst that fuels successful SEO and web design.
Why, you ask?
Because content is what hooks your visitors, keeps them engaged, and convinces them to choose you over your competition. Google and other search engines are looking for valuable, relevant, and unique content.
They want to provide the best possible results to their users. Thus, your content should answer the questions your potential clients are asking.
Crafting compelling, well-structured, and SEO-friendly content using the right keywords is like painting a target on your website for both your clients and search engines.
It tells them, “Here I am. I have the answers you need.”
But remember, while content is the heart of SEO, it doesn’t work in isolation.
It must be supported by a strong technical foundation, a user-friendly web design, and a strategic keyword plan. Together, they form the trifecta that drives the SEO machine.
So, don’t let your website turn into a forgotten relic in the vast internet wilderness.
Nurture it, invest in it, and most importantly, fuel it with purposeful, engaging content.
When you do this, your website transforms from a mere digital business card into a lead generation powerhouse, that tirelessly works to bring in new clients day in, day out.
HARM #4 – Indexing the Meta-What?
No, I am not talking about Zuckerberg and his Meta-3D fantasies…
What I’m talking about is far more down-to-earth, yet equally essential.
It’s the unsung hero of the SEO world, the behind-the-scenes player that can make a world of difference to your online visibility.
It’s called indexing your metadata.
In the world of SEO, if you fail to instruct Google on what to display in the search results, it’s like leaving your fate in the hands of rogue bots.
Without proper guidance, they’ll fill up your metadata with random, irrelevant content that does nothing for your law firm or your potential clientele.
It’s a disaster waiting to happen.
Metadata, in its simplest form, is the sneak preview of your website that shows up in the search results.
It’s your elevator pitch to the online world, your chance to not only capture the attention of search engines but also to engage and speak directly to your potential clients who are out there, searching for legal help.
But it’s not just about getting the attention. You need to ensure that your metadata is also meticulously SEO-optimized.
It needs to work in synergy with your website’s content and your overall SEO strategy.
Here’s the kicker though. Many web developers are actually designers in disguise.
They’re brilliant at creating visually appealing websites but when it comes to the nitty-gritty of SEO, they fall short.
They might not have the know-how to effectively index metadata and create compelling, SEO-friendly descriptions that pull in your target audience.
This is why it’s so crucial to have professionals in your corner who understand the significance of each SEO element, including metadata.
After you finish reading, don’t forget to ask about our comprehensive 23-Step SEO checklist.
(This isn’t just a simple wink-wink nudge-nudge, it’s a game-changer.)
So, make sure your website isn’t just a pretty face. Let’s make it a fully optimized, client-attracting, SEO powerhouse that speaks the language of both Google and your clients. Let’s take control of your metadata and, by extension, your online presence.
Is this how it all ends?… “Your Buddy Dave, the web guy kind of sucks.”
“Really?!” Responds one of your friends, “I thought my buddy Dave is really good”
“I wish I never asked you for his number” …. “Sorry”
HARM #5 – Losing Authority in the Marketplace
Let’s not beat around the bush here.
If your website screams ’90s dial-up Internet, what message do you think it sends to your potential clients?
Apart from the not-so-subtle hint that you may be stuck in a digital time warp, here’s the stark reality: It shouts to the world that you just don’t care.
What does that tell your clients?
If you can’t bother to invest in your online presence, how can they trust you to invest your time and effort into their cases?
Your antiquated website casts a shadow of doubt on your authority in the marketplace.
With so many competitors just a click away, why should they choose an attorney who doesn’t seem to value modernity and progression?
Moreover, a website that seems stuck in the past suggests a lack of success.
Potential clients naturally gravitate towards legal representation that demonstrates a robust track record.
If your website looks like it hasn’t seen an update since the Clinton administration, how can they believe you’re successful in the courtroom?
And speaking of victories, an outdated website practically whispers “I haven’t won a case.”
You see, success breeds success. If your website isn’t showcasing your legal victories, it sends a bleak message to potential clients.
In today’s digital world, 76% of people looking for legal services hunt for reviews before making a decision. If your website doesn’t highlight positive testimonials or reviews, it’s as good as saying “I have none”.
Next, consider social proof. If your website doesn’t feature any social media links, blog posts, engaging content, or any sign of online engagement, it practically screams “I’m not part of the conversation.” In the digital age, this is a clear indication of being out of touch.
Sometimes, and this is a biggie, your website might not even clearly communicate what you do! Remember, your website is often the first point of contact for potential clients.
If they can’t quickly understand what services you provide, you’ve already lost them.
This first impression matters.
It’s not just an introduction to you; it’s a reflection of your professional identity.
This is what 90% of your potential clients will see before they ever step foot in your office or pick up the phone to call you.
Ask yourself, what do you want this first impression to be?
Don’t let your website be a relic of the past.
Ensure it exudes the professionalism, authority, and success that you bring to your practice. If it doesn’t, you’re not just risking your online visibility, but your entire authority in the marketplace.
Well…NOW what should I do?
Legal marketing is an arena where the big and shiny HinderLaw-type companies shine the brightest but often deliver the least.
They promise you the moon, trap you in lengthy, expensive contracts, and what do you get?
Mediocre SEO services, lukewarm results, and a massive hole in your pocket.
All the while, they’re off sunbathing in the Bahamas while you’re left wondering where your new marketing team vanished to.
Then, there are the ‘SEO gnomes’, the small fries who peck at your contact form and email with big promises but little understanding of the unique challenges a law firm faces in today’s digital landscape.
Maybe you’ve been down one of these roads – enlisted the services of an amateur, or possibly tried cobbling together a site using a website builder. All roads led to a dead end.
Then you hear about this shiny new thing called SEO.
It sounds promising, so you plunge into the vast sea of information, only to find yourself drowning in confusion.
A million paths sprawl out in front of you, but you don’t know which one to take.
So, you give up.
Perhaps in desperation, you hire one of those SEO gnomes.
It’s only $250 a month, and now you have a whole team – a web guy and an SEO vendor. It sounds like a bargain, right?
Six months go by…nothing.
One year later…still nothing.
You’re left feeling like a wounded animal, wary of anyone offering help, because you’ve been burned too many times by the legal marketing world.
But where did they all go wrong? Why is this a pattern all too familiar in the industry?
The answer lies in your website.
It is the bedrock upon which all your SEO efforts stand. If your foundation is weak, everything you build upon it will crumble.
So, what’s the next step?
We’ve been there, and we understand the challenges, pitfalls, and potential triumphs in this industry. That’s why we’ve developed a comprehensive guide to help you navigate the convoluted world of SEO.
Download our white paper – “23 SEO Tips to Acquire Clients for Your Law Firm in 2023”. It’s designed to demystify SEO, give you actionable steps to strengthen your website’s foundation, and help you attract the clientele you deserve.
Don’t let past experiences deter you. With the right knowledge and tools, you can turn your website into a client-acquisition machine. Your journey starts here.
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