Small Law Firm Marketing


Attracting potential clients is known as law firm marketing. A legal practice’s marketing strategy could include internet marketing, SEO, blogging, print, and digital advertising. Your marketing strategy can also involve a variety of additional techniques, such as using marketing technology for law firms to automate specific duties. However, promoting your business can quickly take up much of your time and effort, regardless of how you execute your specific marketing.

This article will explain fundamental words related to law firm marketing, the procedures you should follow to create a marketing plan, and how to track your progress, including SEO networking. Additionally, you’ll discover helpful statistics to guide your marketing decisions, best practices, market insights, and the leading marketing technologies and solutions for law firms.

The Basics

Before beginning the strategy and execution step, it is crucial to comprehend the basics of law firm marketing. We’ve compiled a simple glossary of the critical marketing terminology you should be familiar with. Even though there is an abundance of marketing aspects you can learn, this concise list is a beautiful place to start, particularly if you’re new to law firm marketing.

1.   Marketing leads

A potential client for your business is a marketing lead. There is more involved than just a website visitor. Once someone takes an action that indicates they are interested in communicating with you, they are considered a marketing lead. For instance, consumers could phone your business, complete a “Contact Us” form, or submit their contact information in another method.

2.   Conversion rate

The percentage of website or advertisement visitors that subsequently “convert” to leads is known as your conversion rate. You can monitor your entire website’s conversion rate or just one page, and you can also assess how effectively your intake procedure converts prospects into paying customers.

3.   Call-to-action (CTA)

An explicit appeal for a website visitor or lead to take the next step toward becoming a paying customer is known as a call-to-action or CTA. For instance, this may be a button in a sponsored advertisement that links to your website’s “Contact Us” form.

4.   Landing pages

A landing page is an important part of every website created to convince visitors to do a specific action, including clicking a link, filling out a form, making an appointment, or calling a number.

5.   Search engine optimization (SEO)

Words or phrases that describe the subjects you base your pages on are known as keywords (sometimes referred to as keyword phrases). Therefore, they rank high in search results for pertinent terms. If you’re a divorce lawyer in Manhattan, for instance, you can choose to target a keyword phrase like “NYC Divorce Attorney.”

In other words, internet users type these keywords and phrases into Google or other search engines. Your keyword—and versions of it that are semantically close to it—should appear prominently on your website to let search engines know that it is relevant to the issue at hand. Yoast SEO is a feature-rich SEO solution that you can easily add to your WordPress website.

6.   Return on investment (ROI)

Return on investment, or ROI, is a performance statistic employed in many business sectors but is particularly crucial in marketing. Make sure you’re receiving solid returns on your spending across all your marketing campaigns if you want to expand your law firm and keep it profitable.

7.   Pay-per-click (PPC)

Pay-per-click, or PPC, is a paid internet advertising method where advertisers are charged a predetermined sum each time a site visitor clicks on their advertisement. Read our post on Google Advertising 101 for Lawyers to get the fundamentals of Google advertisements.

Google Ads

Use Google Ads to turn website visitors into potential clients for your legal company.
Most businesses understand how crucial it is to use Google Ads to draw in clients. Businesses understand that advertisements take up more and more space on the search results page. They are aware of the benefits of adding bought traffic to organic SEO. They also learn about the kinds of outcomes that other businesses have had.

So, why don’t they seem to produce these outcomes for their own company?

Search Engine Optimization (SEO)

Enhancing the position of your website on search engine results pages, or the links that show up when you enter a search on Bing, Google, or another search engine, is known as search engine optimization (SEO). The number of people who visit your legal firm’s website will rise due to implementing an SEO strategy.

Additionally, if your law firm appears high in search engine results, especially on the first page, your website’s traffic will increase. SEO does not include the ads that show up in the search results. When users click on your link inside the organic results (and if your website gives them the first information they want and are looking for), they will get in touch with you to learn more about your services.

Trying to find out how to bring your law firm to the top of the organic search results continues to be a significant difficulty when performing SEO for law firms, both large and small. Many companies provide law firm SEO, but there are no guaranteed strategies or assurances that you’ll be able to rank at the top of the organic search results.

You can use several tactics to increase your chances of showing up on the first page of search results. If you understand the essential criteria that search engines use to decide which websites are the most beneficial to internet users, it will be simple to stand out from the competition and get clients.

Website Design

Although your law firm website is a tool for promoting your business, it’s vital to remember that the most effective law firm websites concentrate on providing the services that clients need rather than overtly selling to them.

Building a website that does not benefit its visitors is a critical mistake in website design for law firms.

Consider carefully who you want to draw to the website of your legal business and, eventually, your practice. If you already have a website, check your site analytics to see who visits it and how they interact with it. The most effective strategy to increase the performance of your website is to make data-driven decisions.

Social Media Marketing for your Law Firm

Social media is still, and will continue, to boost sales for businesses. To provide possibilities to engage with clients works hand in hand with other elements of a digital marketing strategy for law firms. Sage wants to support your company brand, website traffic growth, and community engagement through social media.

Why Does Social Media Marketing Matter for Your Law Firm?

People use social media to gather information. They use social media platforms like Facebook, Instagram, and Twitter to ask friends and family for referrals for lawyers when they need one. Compared to visiting any lawyer’s website, they are more inclined to believe a suggestion for legal services on a Facebook post. This is quite useful as a tool for producing legal leads.

Social Media Marketing may contain:

  • establishing social media profiles and pages
  • creating brand-specific content for your pages
  • tracking the flow of traffic to your website from your social network profiles
  • creating advertising that people will respond to
  • Increasing brand recognition

A great strategy to grow the clientele of your law firm is through social media marketing. You should use it to write articles that will make your lawyers more approachable and genuinely personal. It’s an excellent strategy to establish connections with others in your legal area who require your assistance.

Sage’s social media marketing is constantly employed to help you achieve your objectives. It is always carried out professionally; providing your clients the outcome they desire. Our team is full of highly skilled people that can help you create a successful campaign that considers all your unique requirements.


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