Have you recently launched a website? All that’s left to do is to invite the traffic to the website. You need to have a basic understanding of search engine optimization, or how to set up SEO, in order for your website to rank among the top results on search engines like Google and Bing. Given the vast number of websites available today, with 576,000 new ones being created every day, there is no guarantee that your website will rank #1 on Google. However, there are several things you can do to improve the likelihood that your website will rank highly after appearing on Google.
Launching a new website and having it listed it in search engines can be extremely tricky. What happens if you don’t know the search engine optimization (SEO) strategies that will put your website at the top of the first page of the search results? As a result, no one will even know that you exist if you don’t know the ideal SEO strategies: no purchases, no visits, and no clicks – therefor, no business.
The truth is that SEO isn’t particularly complex. To efficiently optimize your site, you don’t have to spend a lifetime studying the fundamentals, especially if you’re employing the right technologies. There is, however, a great deal of knowledge involved in grasping the tiny intricacies that may take additional time and work.
Although there are numerous ways to optimize your website, the key is to produce high-quality content for your audience and make sure they enjoy their time there. Increase the speed of your website, make it well-organized, and produce engaging content that visitors will want to read. Also, be sure to utilize the appropriate keywords.
Conduct Keyword Research
As mentioned above, you must know the search terms your clients use to find you. Because of this, you want to constantly do keyword research before selecting keywords. Using long-tail keywords will boost your chances of ranking higher. These have more than one term and are frequently less sought-after than well-known keywords. Being less well-known, however, also implies less rivalry. Consequently, there is a higher likelihood of ranking high on search engines.
For instance, a person may type “veterinarians.” This can indicate that they’re seeking a new veterinarian. But someone who searches for “veterinarians in Boston who handle feline diabetes” is seeking a precise answer to their issue and is more likely in need of a vet immediately. Your chances of reaching searchers who are prepared to act are substantially better if you focus on long-tail keywords.
Content Creation Using Keyword Planning
What exactly does “keyword research” entail? The process of conducting keyword research involves discovering and examining the words or phrases that people type into search engines in reference to your business, product, or service. Gaining a deeper understanding of user inquiries may be helpful since it may provide details about how customers talk about you, or even different search phrases they might have used to locate you. Findings from keyword research may have an impact on your website’s design and content strategy.
Keyword research is the foundation of every SEO strategy. The traffic you receive and the success of persuading visitors to take the needed action will be strongly impacted by the keywords, your content, and even the overall goal of your website if your site ranks well in search results.
The keywords linked with you have a big impact on the technical SEO, which creates the structure of your website. Your website will perform better if it has a grouping based on the keywords you want to rank and is organized in a way that makes sense to your users. Researching keywords is a factor in local SEO. If your success depends on having physical locations or clients in certain regions, knowing the most common local keywords that are being utilized will help you.
Optimizing Loading Speeds
According to Google, a page should load in three seconds or less. However, many websites fall short of that standard since the majority take an average of seven seconds to load.
The landing sites for 1 million mobile advertisements were examined by Google, which discovered that 70% of the pages took longer than 7 seconds to load for all visual content above the fold. In other words, a decent loading time might be as low as 7 seconds and as high as 3 seconds. At first, increasing the speed of your website may seem intimidating, but don’t worry—we’ve all been there.
Steps to Improve Your Page Loading Speed
In order to increase a website’s page load time, we developed and implemented the following methodology:
A browser downloads resources from the server before loading your page. The browser requires more time to download files that are more than 150 bytes in size, which slows down the loading of your page. Because of this, it is strongly advised that you increase the file size of important assets to more than 150 bytes.
Image Optimization (webp)
Your website’s page load time will rise if you use image optimization. Search engine ranking will also improve with picture optimization. The image is divided into many scans in a progressive JPEG. The initial scan produces a low-quality rendering of the whole picture; and with each subsequent render, the image quality is raised.
Icons and Font Usage Optimization
The typeface and symbols you use on your website may also be slowing down page load times. In order to reduce the need for additional font files, you should review and keep track of how fonts are being used on your website. Since consistency in a typeface is vital for branding, you should use the typeface consistently. This will allow for quicker load times for the user.
Build Content in Front of the Website
An all-encompassing strategy that directs the information posted on your website is known as a website content plan. It makes sure that all of the material fits your brand, is on-brand, and is coherent.
The information on your website is crucial. 66% of internet marketing professionals anticipate raising their spending on content marketing in 2023. Therefore, you must have a sound strategy in place if you want to stay ahead of the competition. Fortunately, it’s simpler than you think to develop a successful content strategy. Just carry out these actions.
1. Define Your Audience
Examine your desired primary audience in depth. Obtain customer information from well-known sources such as social media sites, digital monitoring tools, independent websites, and customer service or sales inquiries.
Identifying your audience is a crucial component of any content development approach. Your primary audience should be addressed in each of your pages or articles, both literally and figuratively.
2. Create and/or Audit Existing Content
You’ve finally arrived at the most tedious stage of this website content planning: auditing. List every single sort of content piece you currently have and what needs you anticipate going forward in this stage. It’s wise to assess the content you’ve previously created if you already have a website or other marketing materials. The objective is to collect, arrange, and locate chances for repurposing already existing information. We want to include keywords from our keyword research as well as speak directly to our clients and what they may be going through.
3. Site Map – Google Search Consle
A website sitemap is a diagram that displays the structure and hierarchy of your website’s content. Understanding the connections between pages, subpages—specifically their locations and interactions with other pages—helps. Adding your sitemap to Google Search Console, will tell Google how your website is laid out so it can make better recommendations in search results based on the information you provided.
Competitor Analysis – Create Better Content than your Best Competition – Benchmark Them
Analyzing your competitors’ services, goods, and marketing tactics is known as competitive analysis. Entrepreneurs, business owners, start-up founders, product managers, and marketers will all benefit from using this approach. It includes product analysis, company analytics, and a marketing evaluation, with the marketing portion being slightly more in-depth. If you’re just interested in one element, feel free to focus on what feels best. Better yet, if you can, assign some tasks to the appropriate teams.
What sort of goods you provide and how established your company is doesn’t really matter in the long run. You can automate and facilitate several parts of the process with the help of specific technologies. Since most of them are free or offer a free trial, you only need to invest time in analysing their usefulness. A methodical examination of your competitors’ content tactics is known as a competitive content analysis. It is simpler to determine your competitive advantages and your possible competitors’ top-performing content by segmenting the analysis into stages.
Create a Google Listing and Optimize it for Practice Areas
You are passing up a sizable opportunity to spread the word about your law firm if you haven’t claimed or enhanced your Google My Business (“GMB”) page. You’re effectively handing your competitors an advantage when it comes to generating leads, driving traffic to their websites, and eventually, signing new clients in your region if you don’t have a GMB profile, or if it’s below average.
You must devote time (or employ an SEO company for law firms and attorneys) to managing your Google My Business page if you want to be competitive, rank highly on Google Search Engine Result Pages (SERPs), and expand your law firm’s customer reach.
Leverage your Practice Area Pages to Help your Website Rank in Search Results
Use your practice area page to rank for the long tailed keywords that we found in the keyword planning. Leverage these pages to show up in search results themselves. You are not relying on your homepage to direct all of the traffic to your website. Make sure the content itself is optimized as well as utilizing everything described in this article. This will give your firm the ability to be visible in search results, since you are telling Google what to rank this page for specifically. Your company can navigate the shifting search landscape and give the most important things top priority by taking a proactive approach to SEO.