law firm website

Best Design Practices for a Law Firm Website

Nearly 40% of website visitors will leave if your site is poorly designed. Meanwhile, only 73% of businesses invest in unique web design. Without a unique, well-designed site, you could miss out on potential clients.

A strong website is essential for successful legal marketing. Here are a few law firm website tips that can help. With these design tips, you can optimize your site before taking the lead in your industry.

Read on to improve your website today! 

Research Your Audience

Before using the rest of these design tips, learn as much as you can about your clients. Researching your target audience will allow you to customize your website based on their interests. Appealing to your audience’s needs and interests can help you generate more conversions. 

It can also benefit other areas of your legal marketing strategy, such as search engine optimization (SEO) and content creation.

When researching your audience, consider both psycho- and demographic details. For example:

  • Legal needs
  • Pain points
  • Interests
  • Hobbies
  • Buying behaviors
  • Online behaviors
  • Location
  • Age
  • Gender
  • Marital status
  • Education
  • Income
  • Career

Maybe your law firm specializes in family law or personal injury law. The language across your site should appeal to that distinct audience group.

You might need to segment your target audience into smaller buyer personas to fully personalize your site.

Maintain Brand Stability

As you begin updating your website design, make sure to maintain consistent branding across all channels. If you haven’t established your branding yet, work with an experienced digital marketing agency. Distinct branding can help your law firm stand apart from other firms in the area.

Your branding includes your:

  • Voice
  • Tone
  • Personality
  • Imagery style
  • Logo style
  • Font style
  • Color palette
  • Vision statement
  • Mission statement
  • Core values

Communicate elements of your branding like vision, mission, and core values throughout your messaging. Keep visual components of your branding consistent across all pages as well. Otherwise, visitors might think they’ve landed on the wrong website.

They might leave your site to visit a competitor, causing your bounce rate to increase. A high website bounce rate indicates you’re not offering visitors the best user experience (UX). You’ll miss the chance to convert visitors into leads.

Your search engine rankings will drop and cost for pay-per-click (PPC) advertising will increase. Both can hurt your legal marketing efforts long-term.

Make sure your company logo is visible in the top left corner. Link it to your homepage for easy access. 

Give Each Page a Purpose

Make sure each page across your website has a unique, singular purpose. Communicate that purpose through the:

  • Page title
  • URL
  • Headline
  • Hero image
  • Imagery
  • Call to action
  • Body text

Keeping each page focused will help visitors find the information they need. If you cover too much information on a single page, they might leave.

Make sure the call to action on each page is clear, concise, and in line with the page’s focal point. 

Use UX Design Trends

UX design trends can help you generate more leads. In fact, improving your UX design could boost conversion rates by up to 400%.

Meanwhile, 44% of visitors will tell others about their bad experiences on your website.

Improving your website UX can benefit other areas of your legal marketing strategy, including PPC for lawyers and law firm SEO.

First, confirm your website is:

  • Fast (use Google PageSpeed Insights)
  • Secure (with an SSL certificate)
  • Mobile-optimized (use Google Mobile-Friendly Test)
  • User-friendly (following Google’s Core Web Vitals)

Improving the UX on your site will encourage visitors to explore. They’ll have an easier time finding the information they need, which could encourage them to reach out. 

Make sure the text on your site is easy to read, too. Use short sentences and paragraphs. Organize thoughts using headings and subheadings as well.

You can also improve the readability of your content using

Design for SEO

Search engine optimization can help more people find your law firm website during online searches. You can optimize your pages and posts for specific keywords. Each page should have a focus keyword, positioned in the:

  • Page title
  • Opening and closing paragraphs
  • URL
  • Body text
  • An H1 header
  • Image file name and alt text
  • SEO title and meta description

The SEO title and description will appear on Google’s search engine result pages (SERPs). Make sure they’re compelling and relevant to the content to encourage clicks. Boosting your clickthrough rate can benefit your organic rankings.

Ranking higher on SERPs will help you generate more website traffic, which can help you book new clients. 

If you need help with law firm SEO, consider working with an agency this year.

Optimize for Conversions

To make the most of your law firm website design, make sure each page is optimized for conversions. Give visitors more than one way to reach out.

For example, you can add a call-to-click button to the navigation bar at the top of the page. Mobile visitors can call with ease.

Make sure each page also has a form within the footer. If you’re using PPC for lawyers, add a form above the fold. For law firm SEO, add a call to action at the end of each post.

Analyze and Adjust

Analyzing your website analytics can help you recognize areas that need improvement. Consider using a heat map to determine where visitors linger on each page. A heat map can help you determine where to place forms or call to action buttons.

You can also use your analytics to improve your law firm SEO strategy or PPC campaigns.

Hire an Agency

If you’re struggling to apply these tips, consider hiring an experienced website design agency this year. Working with an agency can save you time, energy, and money. You can avoid using a cookie-cutter design template that might deter visitors.

Instead, you can optimize your site for conversions to boost your ROI.

Improve Your Law Firm Website Today

Don’t miss a chance to help your law firm grow. Instead, improve your law firm website with these design tips. Otherwise, hire an agency this year.

With help, you can make the most of your entire legal marketing strategy. 

Eager to get started? We’re here for you. 

Contact us today to get started. 


Watch this Video to Learn How 

You may also like…

A Short Guide to SEO for Family Law

A Short Guide to SEO for Family Law

Racing with the Competition: A Fun Guide to Outranking Other Law Firms In the exhilarating, fast-paced world of search engine optimization (SEO), it's not just about participating in the race; it's about outrunning the competition. As a family law firm, you're not...

Overcoming Digital Marketing Challenges in Family Law

Overcoming Digital Marketing Challenges in Family Law

In the rapidly evolving digital age, marketing strategies have significantly shifted from traditional methods to online platforms. This transition is no different for the legal sector, particularly for family law firms. Family law digital marketing has become an...

The Power of Empathy in Marketing

The Power of Empathy in Marketing

In the realm of family law, the stakes are often high, and the emotional toll can be significant. As such, the role of a family law attorney extends beyond legal representation—it involves providing emotional support and understanding to clients during some of the...

Where should we send the link to the training?


Where Should We Send the Link to the Training Video?

Enter your information below and we will text you the training right away!

Success! Check your phone and your email for the training link!