Did you know that there are nearly 6 billion users on the internet and over 200 million active websites on the web? No matter which industry you are from, you should always be designing business websites the best way. It is essential to focus on web design for family lawyer if you want to showcase your brand and attract potential clients.
Here is everything you need to know about law firm website pages and why you cannot survive the modern world without a mobile-friendly website.
Why Web Design for Family Lawyer?
Law firm websites are crucial. Especially since they are your firm’s digital door to allow clients through, so they can see how reputable your brand is. Your business website is an integral legal marketing tool.
However, many lawyers do not realize the web’s full potential. Only a third of family lawyers hire an expert to help with designing business websites.
Remember that lawyers also need to create content for their firm’s pages. There is a lot of time and effort involved in web design, especially if you want a page that attracts clients.
Many law firm sites have a major drawback because they are typically created by people without marketing expertise.
Even though you need law-related content, it also helps to have a marketing powerhouse on your team. Below are 3 don’ts of web design for family law firms.
1. Don’t Forget Your Call to Action
This is one of the most critical mistakes that many law firms make. Imagine spending a lot of time and research on your blog content that resonates with people.
How will they know what action to take unless you create a call to action? As part of your content, you must have a call to action at the end of all your blog posts.
For instance, in the conclusion of your blogs, you must always guide readers on the next steps you want them to take.
Do you want them to go through your website and read more content? Do you want them to call your office to book a consultation to discuss their case?
This information needs to be stated clearly. Otherwise, most people will finish reading your article and close the browser without taking action.
2. Don’t Neglect Mobile Optimization
Family lawyers must realize that their clients are very busy people. It is not guaranteed that they will always have access to a laptop or desktop computer.
Most people are on the go, especially parents who work and run many errands. There is a high chance that these people will consume your content via their mobile devices while waiting in line at the supermarket.
With a mobile-friendly website, you can avoid isolating many clients who would discover you while browsing the internet on their iPhones. It is also essential to note that Google prioritizes websites that are optimized for mobile devices.
This proves that more consumers than ever rely on these devices to catch content on the move. You could be losing out on a lot of clients if you solely focus on how your website looks on a big screen.
The best thing to do is to take some time designing your website before checking it out on different devices. See how your pages appear when someone scrolls through them on a phone screen.
Can people read your content clearly? Are the web pages loading fast enough? This is also an excellent opportunity to go through all your pages to ensure that there are no broken links.
3. Don’t Settle for a Poor Design
Many businesses hurriedly create websites because they are inexpensive. Anyone can hop on WordPress and start building a page. However, optimizing pages is a different ballgame.
It always helps to have an expert create your website to ensure everything runs smoothly. Otherwise, you could have a higher bounce rate if the pages take too long to load or are incorrect.
Remember that people have an extremely short attention span online. If your site is not providing the information clients want, they will click away and go to a different firm’s website.
Now that you know what you should fix to have the most optimized and efficient site within your web design budget, here are the areas to focus on the most.
1. Do Emphasize Experience
Showing off your experience is not tacky. After all, you must prove to clients that your firm is the best to schedule a consultation. Therefore, you should always have a page that tells people a bit about you.
Many websites neglect this page. They either leave the information blank or barely write a paragraph. Always include the number of years all the attorneys have been in practice for. This will inspire confidence in potential clients. Then people will be rushing to contact you.
2. Do List Certifications
If you want your law firm to stand out, it always helps to list all certifications and awards that have been given to your attorneys. This is another way to inspire confidence to showcase your firm’s skills and expertise.
Family law can be extremely personal and overwhelming. Therefore, you want your clients to know that by choosing you, they are getting quality services and working with people that care about their case and outcomes.
3. Do Update Your Blog
Writing and maintaining a blog for your law firm website is an excellent way to show clients that your firm will communicate better with them than other firms. People will come to your site to judge your blog’s quality.
Is the information relevant and informative? Remember that many people have not studied law and need help understanding all the jargon.
If you can help potential clients find all the information they need without spending a long time searching for it, you have won the SEO game. Always include posts where lawyers go over legal concepts.
But write your posts in a down to earth and simple manner so that everybody can absorb your content within minutes.
Improve Your Website Today
Now that you know the top do’s and don’ts for web design for family lawyer, it is time for some upgrades. Think about all the features your website has and the ones that are missing.
If you do not have the expertise to build the best site, you should reach out to the experts who can help you implement the necessary changes. Contact us today, and we can help you reap the benefits of a modern, updated law firm website.